The face value price (also known as the established price or base ticket price) is determined by our clients. The total cost of a ticket can be made up of: The remainder, when taken with other revenues, is how we earn a profit. The portion of fees we keep helps us to provide our clients with software, equipment, services and support to manage their tickets and box office, and provide the sales network used by clients to distribute tickets to fans. In exchange for the rights to sell their tickets, our clients typically share in a portion of the fees we collect. Ticket fees (which can include a service fee, order processing fee and sometimes a delivery fee) are determined in collaboration with our clients. This is similar to how airline tickets and hotel rooms are sold and is commonly referred to as “Dynamic Pricing.” In some instances, events on our platform may have tickets that are “market-priced,” so ticket and fee prices may adjust over time based on demand. Note that for certain events, Ticketmaster may not be the primary ticket provider. In the case of resale tickets, listing prices are determined by the seller, which can include fans or season ticket holders. The standard tickets sold on Ticketmaster are owned by our clients (venues, sports teams or other event promoters) who determine the number of tickets to be sold and set the face value price.
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